Moesson is an Indonesian monthly magazine that has been in existence since 1956. Moesson is facing the issue that many people no longer purchase magazines but instead seek their information and entertainment online. This means that the current print format of Moesson is no longer adequate for reaching new audiences. I have explored an interactive digital solution to engage this new demographic. I focused on developing an app that seamlessly meets the needs of the target audience, based on thorough audience and market research. The insight that a broader audience can also be reached via social media les to the creation of a new brand  identity and social media content that Moesson can implement across all its platforms.