The goal was to make TrainMore visible throughout Leiden using a large-scale Wild Beaming campaign, projecting branded visuals onto iconic buildings across the city
Client: Trainmore
Year: 2025
Project: Wild Beaming • 3D Animation
TrainMore opened its first location in Leiden, a completely new city for the gym brand. Because TrainMore was not yet widely known in the area, the launch required a bold and highly visible approach to create awareness and curiosity among locals.
The goal of this project was to introduce TrainMore to Leiden in a memorable way, position the brand strongly in the city, and build excitement ahead of the opening.
I was responsible for the full creative execution of the Wild Beaming project. This included designing all visual assets for the projections, creating and animating the content in After Effects, and designing two custom 3D TrainMore keys specifically for the Leiden launch. The projections were executed on location by Stadsgebang.
Client: Trainmore
Year: 2025
Project: Wild Beaming • 3D Animation
TrainMore opened its first location in Leiden, a completely new city for the gym brand. Because TrainMore was not yet widely known in the area, the launch required a bold and highly visible approach to create awareness and curiosity among locals.
The goal of this project was to introduce TrainMore to Leiden in a memorable way, position the brand strongly in the city, and build excitement ahead of the opening.
I was responsible for the full creative execution of the Wild Beaming project. This included designing all visual assets for the projections, creating and animating the content in After Effects, and designing two custom 3D TrainMore keys specifically for the Leiden launch. The projections were executed on location by Stadsgebang.
In addition to the Wild Beaming project, I worked on multiple assets to support the Leiden launch across channels:
-
Paid social ads for the TrainMore Leiden campaign
-
Organic social media content
-
Branding and visuals for the gym opening
In addition to the Wild Beaming project, I worked on multiple assets to support the Leiden launch across channels:
-
Paid social ads for the TrainMore Leiden campaign
-
Organic social media content
-
Branding and visuals for the gym opening
DB Design, portfolio 2026
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DB design, portfolio 2026